Clickbait is presented by Flashdrive Theatre, made up of performers Shona Bullas and George Henry, and from the outset of the two performers standing in their underwear, we knew this was going to be bold, brave and indeed painful (for them) theatre.
Henry plays Luke and Bullas is Emma, and both run YouTube channels, Luke-ing Good and Emmazing, and while they have some individual success, they seek, like all in this area, more. After a meeting, they create crossover videos on each other's channels and a partnership is quickly formed into a dual channel, LukeandEmma (it rolls off the tongue better, Luke says).
What surprises with Clickbait is how many morals are managed to be explored within it, and it is very tricky to explain without spoilers. However, suffice to say, this exploration digs deep into how desperate some attempts at fame actually can become as Emma and Luke do increasingly desperate and "clickbait" driven projects, at their own personal detriment, both physically and emotionally.
Unfortunately, on this opening performance, there were a few technical issues, with some video becoming crackly on the actually brilliantly put together video sequences, which was a great shame. Also, the loss of one mobile phone output on the television screens was disappointing.
However, technicals aside, Clickbait was a really clever and interesting exploration of the world of fame today. Running at 50 minutes or so, it was nicely substantial, but never boring as the pace is maintained and was an excellent introduction to the world of the Fringe Festival for anyone paying a visit for the first time (including my reviewing companion The Real Chrisparkle). Clickbait entertains and intrigues throughout. Great stuff, so get clicking on that ticket site now and book-up!
Performance viewed: Monday 29th April 2019
Details here: Fringe Festival 2019